MINNEAPOLIS — New research reported by Nielsen Catalina Solutions, New York, and Supervalu here found that online display advertising, particularly localized circular pricing and product information, was effective in driving in-store grocery sales. Supervalu partnered with PointRoll and its retail division, ShopLocal, to test interactive banner advertising that created a display ad relevant to each store location. "This study not only enabled us to better understand our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.