ROSEMONT, Ill. — Minneapolis-based Supervalu has recently assigned call center employees to monitor the Facebook pages of some of its retail banners and respond to queries and complaints as soon as they can, said Shelly Nelson, director of connections strategy and media for Supervalu. “They make sure that these get directed to the right people at the company who can answer the questions,” said Nelson during a panel discussion on social media Tuesday at the LEAD Marketing Conference here. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.