MINNEAPOLIS — Supervalu has agreed to use the Precima customer-centric analytics solution to develop multidimensional customer segmentation in support of its marketing, merchandising and operations strategies. The system, from LoyaltyOne, Toronto, is designed to apply customer data to understanding and classifying customers. Read more: Supervalu Names Bly President of Shoppers “Our shoppers will benefit most from this strategic pick as we enrich their shopping experience ...

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