TAMPA, Fla. — Sweetbay Supermarkets recently rolled out new icons to call attention to its everyday low price positioning. “Sweet Deals” labels indicate the chain’s EDLP items, which typically hold prices at the same levels from 10 to 17 weeks; “Sweet Sale” labels indicate a limited-time sale. “It’s a new, very aggressive campaign we’re using to communicate our price message,” Nicole LeBeau, a spokeswoman for Sweetbay, which is owned by Brussels-based Delhaize Group, told SN. The move comes ...
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