TAMPA, Fla. — Sweetbay Supermarkets recently rolled out new icons to call attention to its everyday low price positioning. “Sweet Deals” labels indicate the chain’s EDLP items, which typically hold prices at the same levels from 10 to 17 weeks; “Sweet Sale” labels indicate a limited-time sale. “It’s a new, very aggressive campaign we’re using to communicate our price message,” Nicole LeBeau, a spokeswoman for Sweetbay, which is owned by Brussels-based Delhaize Group, told SN. The move comes ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.