WILLIAMSVILLE, N.Y. – Tops Friendly Markets here said Wednesday it has reached an agreement with Syracuse University to be “the major sponsor” of the university’s football, men’s and women’s basketball, and men’s and women’s lacrosse programs for the next two seasons. Financial terms were not disclosed. The sponsorship announcement follows Tops’ acquisition of former Penn Traffic stores throughout the central New York region earlier this year. “We have a special opportunity in the new ...
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