WILLIAMSVILLE, N.Y. — Tops Friendly Markets' President Frank Curci is featured in new ads promoting how the retailer provides "more" to shoppers.
"At Tops, we're always looking for ways to make your shopping experience better," Curci writes on topsmarkets.com. "We believe the best way to do that is by bringing you more."
Video ads say the retailer provides more in a variety of ways, including more brands, more ways to save and more quality and freshness.
"Tops knows that here in Buffalo, people love name brands," Curci says in one ad. "That's why we always have more of your favorites in more varieties and sizes than you'll find at other stores."
The retailer is also promoting the tagline, "Your Neighborhood Store With More."