WILLIAMSVILLE, N.Y. — A week into a month-long American-themed promotion that began on May 24, Tops Friendly Markets here is running an integrated summer consumer sales campaign tagged with a charity component. Tops' Great American Car-A-Day Giveaway consists of an in-store sweepstakes tied to vendor-sponsored and store brand products and an online charity promotion. The campaign runs through July 4 and involves a full core of in-store and media communication. During the sweepstakes Tops ...

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