MONTVALE, N.J. — Kelly Ripa, co-host of the morning television program "Live with Regis & Kelly," has been recruited as an official spokeswoman of A&P’s “Lower Price Project,” the retailer’s comprehensive everyday-lower-price program. Ripa, who shops regularly at A&P, will be promoting the chain's new prices in upcoming television and radio commercials. The “Lower Price Project,” begun last month, is rolling out 10,000 lower everyday prices at A&P, Waldbaums and SuperFresh ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.