LUBBOCK, Texas — United Supermarkets is using an online game to help shoppers understand its new NuVal nutritional rating system. The unitedtexas.com website includes a “What’s in Your Cookie Jar” game in which shoppers can choose which types of cookies have higher NuVal scores. Among the questions: Which has a higher NuVal score: Nabisco’s Peanut Butter Oreos or Keebler Chips Deluxe Peanut Butter? The game follows an article about NuVal authored by United corporate dietitian Tyra Carter. ...
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