LUBBOCK, Texas — United Supermarkets is using an online game to help shoppers understand its new NuVal nutritional rating system. The unitedtexas.com website includes a “What’s in Your Cookie Jar” game in which shoppers can choose which types of cookies have higher NuVal scores. Among the questions: Which has a higher NuVal score: Nabisco’s Peanut Butter Oreos or Keebler Chips Deluxe Peanut Butter? The game follows an article about NuVal authored by United corporate dietitian Tyra Carter. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.