STATE COLLEGE, Pa. — A new program, implemented over a sampling of retail chains, launched by VideoMining Corp. will use video to study shopper behavior in 120 supermarkets across the U.S. beginning in August. Fifteen stores will be fitted with 100 cameras, while consumer audits and intercepts will supplement video collected by a fewer number of cameras in the remainder of stores. VideoMining would not disclose the names of retailer participants, but at least 10 banners are said to be in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.