BENTONVILLE, Ark. — Wal-Mart Stores is bringing back some brand name cereal, carbonated soft drink, laundry detergent, pet treat and health and beauty supply SKUs that were pared as part of its Project Impact, Leon Nicholas, director at consulting firm Kantar Retail, told SN. Kantar Retail has clients who supply the retailer. In some cases the changes are dictated by consumer demand. "There may be cases where [Wal-Mart] cut away a SKU here or there where a shopper had it on their list or ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.