MISSISSAUGUA, Ontario — Wal-Mart Canada here has selected noted Canadian brand marketer J. Walter Thompson as its advertising agency of record in Canada. JWT replaces U.S.-based Publicis, except in Quebec, where Wal-Mart Canada continues to be represented by Allard-Johnson. Publicis had represented Wal-Mart since its arrival in Canada in 1994. “JWT will be a valuable partner in helping shape our future public and consumer image in Canada,” Vi Konkle, chief customer officer of Wal-Mart ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.