BENTONVILLE, Ark. — The soon-to-be launched Wal-Mart Smart Network will allow the retailer to broadcast the most relevant content to shoppers by store, by screen, by day and even by time of day, according to Wal-Mart. It will determine which brand-specific messages resonate where, when and with which shopper segments by keeping a close watch on sales data, Linda Blakley, a spokeswoman for Wal-Mart, told SN. “Category and endcap screens will offer 10-second solutions and suggestions to help ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.