BENTONVILLE, Ark. — Wal-Mart Stores is seeking consumers for its new Great Value Round Table.
“Take a few minutes to register, and we’ll email you a link to your first Great Value survey,” states the retailer on a website dedicated to the effort. “Every time you finish a survey, you get a chance to win a $500 Walmart Gift Card!”
After submitting demographic information, participants are asked whether they agree with statements including: “If I have to trade off between price and store conditions, like clutter, I will pick the better store environment, and I am less likely to shop a store if I don’t approve of their business practices, even if it saves me money to shop there.” Wal-Mart will also ask members to purchase specific products, evaluate them and provide feedback.
“Product evaluations that will be available to you will be based on the products you typically purchase,” according to Wal-Mart.
One drawing will be held each month the survey is conducted. Ten $500 gift cards will be awarded each month. Panel members will receive additional entries for fully completing multiple product tests per month. Four to six tests will earn one extra entry, seven to nine, two extra, and 10 will earn three extra. The value of the gift cards may be taxable as income.
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