BENTONVILLE, Ark. — Wal-Mart Stores here is targeting mothers in a new online advertising deal with a division of NBC Universal, according to reports yesterday. The retailer will sponsor certain content on a new website — momtourage.com — that seeks to provide help for busy mothers in areas such as child care, cleaning and cooking, and will also sponsor similar material on NBC’s “Today” show. “This is a key audience for us,” a Wal-Mart spokeswoman was quoted as saying. Read More of Today's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.