BENTONVILLE, Ark. — Wal-Mart Stores here is targeting mothers in a new online advertising deal with a division of NBC Universal, according to reports yesterday. The retailer will sponsor certain content on a new website — — that seeks to provide help for busy mothers in areas such as child care, cleaning and cooking, and will also sponsor similar material on NBC’s “Today” show. “This is a key audience for us,” a Wal-Mart spokeswoman was quoted as saying. Read More of Today's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.