BENTONVILLE, Ark. — Wal-Mart Stores here is rolling out a new price-match guarantee in which it pledges to match any competitor's advertised price. The company unveiled the new effort Monday, along with a new ad campaign with the tag line "Low Prices. Every Day. On Everything." The campaign is an effort to "reinvigorate its price leadership promise," Wal-Mart said in a prepared release. It includes local ads featuring Wal-Mart store managers and employees talking about low prices and ...
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