ROCHESTER, N.Y. — Wegmans here has unveiled 20 new store-brand dressings, including eight yogurt-based refrigerated varieties in produce, five vinaigrettes merchandised in Center Store and seven dressings that are used with its pre-packaged salads. The dressings were created after product developer Chris Coffey attempted to meet customer needs that weren’t already being fulfilled. “With about 345 different national and Wegmans brand [dressings] on the shelves, it was a daunting task, given ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.