ROCHESTER, N.Y. — Wegmans will reduce the frequency of its ad circular from weekly to about twice a month beginning April 24. A weekly circular is not necessary now that prices on 40 Wegmans brand staples have been locked in through 2011. "Because our consistent low prices don’t change from week to week, there’s less need for a weekly ad," said Mary Ellen Burris, senior vice president for consumer affairs, in a recent column. The chain will put money saved on paper and printing toward ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.