ROCHESTER, N.Y. — Wegmans Food Markets is overhauling store brands to reduce sodium and sugar, increase whole grains, eliminate gluten and high fructose corn syrup and find alternatives to Chinese suppliers. “It means opening every package of every product, analyzing, counting (blueberries in waffles e.g.), popular brand comparison (if there is one), examining customer comments, etc.,” wrote Senior Vice President of consumer affairs Mary Ellen Burris, in a Fresh Stories ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.