SUNBURY, Pa. — Weis Markets here last week said it was lowering prices on “thousands of its staple items” and had implemented a 90-day price freeze on those items. They include branded and private-label dry grocery, frozen, dairy, produce, meat, deli and bakery offerings. In a recent interview with SN, David Hepfinger, who was scheduled to be named chief executive officer at Weis today, described the chain’s pricing strategy as “primarily promotional with a touch of hybrid.” “I think as ...
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