JACKSONVILLE, Fla. — Winn-Dixie Stores here is kicking off a new brand positioning program today at its stores in north Florida and south Georgia — called “Fresh Checked Every Day” — following the completion of remodeling all 51 stores in its hometown division here. The chain, which plans to remodel stores market-by-market, declined to disclose the location of the next market set for upgrade after this one. According to Peter Lynch, chairman and chief executive officer, “Fresh Checked ...
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