BERWICK, Pa. — Wise Foods is using a new form of engagement called augmented reality to promote its Cheez Doodles brand. Using computer vision and object recognition technology, augmented reality lets people augment their real-world environment online with virtual computer-generated imagery. Wise is using the tactic for a new campaign for its Cheez Doodles brand. It revolves around the “Cheez Dudes,” an alternative rock/pop group with original music. An augmented reality contest, called ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.