BERWICK, Pa. — Wise Foods is using a new form of engagement called augmented reality to promote its Cheez Doodles brand. Using computer vision and object recognition technology, augmented reality lets people augment their real-world environment online with virtual computer-generated imagery. Wise is using the tactic for a new campaign for its Cheez Doodles brand. It revolves around the “Cheez Dudes,” an alternative rock/pop group with original music. An augmented reality contest, called ...
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