Giant Eagle has found its advantage: Lisa Henriksen, vice president of marketing and own brands, who is leading an effort to drive both employee and customer engagement with the retailer. Her successful efforts to expand Giant Eagle's marketing message across a broadening array of media have earned her SN's Marketer of the Year Award for 2011. Referring often to the value of Giant Eagle's 36,000 “Team Members” — Giant Eagle's term for employees, ...

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