LAWRENCEVILLE, N.J. — GS1 US here and GS1 Canada have unveiled the Business to Consumer (B2C) Alliance, a new effort to address the growing need for accurate product information accessed via mobile devices and the Internet. The alliance is composed of representatives from retailers, brand manufacturers and technology providers, including Kroger Co., Procter & Gamble, Coca-Cola, J.M. Smucker, Johnson & Johnson Consumer Group, Kraft Foods, PepsiCo and others. “Kroger supports the ...

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