SPRINGFIELD, Mass. — Last week Big Y Foods here became the first multi-store food retailer to run a deal with social buying aggregator Groupon, reeling in 333 online buyers during a 24-hour fish promotion. The chain also became the only retailer of any kind to fully integrate a Groupon offer into its loyalty card system. Big Y's Groupon offer, distributed on June 7 only among Groupon subscribers in the Springfield market, was for a newly introduced private-label Shellfish Grill Pack, ...

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