BJ’s Wholesale Club said it has selected PromoWorks, a division of Plano, Texas-based Crossmark, to manage the chain’s demo program. “Demos and sampling are critical to a positive Member shopping experience,” said Laura Sen, president and CEO of BJ’s, in a statement. “After extensive examination of our demo and events program, we came to the conclusion that to build on BJ’s already-strong program, the company needed to add specialized expertise and ...
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