SALISBURY, N.C. — Bottom Dollar Food here has launched a new contest to promote sales of fresh items at its stores.

The “Freshdown! Facebook Sweepstakes” provides registered shoppers with chances to win $1,000 in Bottom Dollar gift cards each time they purchase a fresh meat or produce item between Sept. 5 and Oct. 9. Customers who enter the sweepstakes will also be eligible for weekly drawings for $50 Bottom Dollar Food gift cards.


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Stores will also offer weekly specials on meat and produce featured in two exclusive, chef-created tailgate themed recipes during the contest.

Shoppers can sign up for the contest at Bottom Dollar’s Facebook page using their membership card.

"At Bottom Dollar Food, we consider offering customers the lowest prices on fresh meat and produce a touchdown," Leslie Atkinson, director of marketing and brand strategy for Bottom Dollar, said in a statement. "We're pleased to bring this fun, fresh and affordable giveaway to our customers this football season as they shop for tailgates and other occasions."

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