Dave's Killer Bread is getting attention at retail — and not just because of its name. All those who walk down the bread aisle at any PCC Natural Markets store can find out more about the organic, whole-grain bread by using their smart phone to take a picture of a shelf tag. That's because the shelf tag features a quick-response code, a two-dimensional (2D) barcode that wirelessly connects cell phone users to websites, photos, videos and other content. In Dave's case, the QR code provides ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.