CHAPEL HILL, N.C. — Consumers are looking to save money by cooking from scratch, a new survey shows. It could be good news for supermarket operators that more than half (59%) of respondents in the Dollars & Consumer Sense survey, conducted by Yankelovich Partners, said they're cooking from scratch to save money rather than buying food already prepared. Not surprisingly, a higher percentage of women (63%) said they're cooking from scratch to save money. That compares with 54% of male ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.