The role of coupons is getting bigger in the consumer products industry as manufacturers increasingly rely on them to encourage brand interaction, according to a new SN survey. More than one-quarter (29%) of manufacturer respondents said they're focusing more on coupon promotions now than in the past, show the findings of the 2009 Survey of Manufacturer and Retailer Promotional Practices, an online poll conducted in June. “We have a lot more coupon-driven programs,” said one manufacturer ...

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