Jon Wendel took the top marketing post at Hy-Vee in late 2008 just as the entire economy took a nosedive and the country was mired in recession. The longtime company veteran stepped up to the challenge, however, and helped coordinate an aggressive series of sharp price promotions that drove volume during the downturn, and at the same time he took a proactive stance on the chain's approach to Web-based marketing. Because of his success in growing Hy-Vee's sales and his shift ...

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