WASHINGTON — Retailers should use social media to reach moms, as the demographic is more likely to use Facebook and other social media tools than average adults, according to a study from the Retail Advertising and Marketing Association and BIGresearch. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones,” Mike Gatti, RAMA executive director, said in a statement. “The Web provides efficient, ...

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