CHICAGO — Family Dollar Stores is building loyalty to its new private label among a highly influential group: its employees. It sent samples of its Family Gourmet cookies to all stores so that employees could try them. Within the next few weeks, it will run a chainwide contest to see which store can sell the most cookies. Those that do will win cash prizes. All stores are given an endcap display to promote them. “We said, ‘Try them. You're going to love them. … Now go out and sell them,’” ...

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