BOONE, Iowa — Fareway Stores here recently got a taste of the effectiveness of instant marketing, and sold a lot of Tyson premium pork. What's more, the independent will soon be taking text-couponing, which it launched at Tyson's suggestion, on to other fresh products, especially in the meat department, officials told SN. Right now, the company is looking to use the method for a new promotion as grilling season gets underway. It all started in January with a promo involving text coupons ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.