EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market launched its first-ever advertising campaign last week after spending five months remerchandising stores and adding 1,000 new products. The ad campaign is built around the theme that Fresh &Easy keeps things simple, which it says enables it to sell better products at cheaper prices. The campaign also incorporates radio ads, featuring comments from actual shoppers talking about their Fresh & Easy experience. Fresh & Easy, ...
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