PITTSBURGH — A new mobile application from Giant Eagle rewards consumers for buying eligible products.
Shoppers who buy items featured in the “Kickbuys” program collect rewards that can be redeemed for gift cards at partner retailers, song downloads, movie tickets and other rewards.
The app comes at a time when Giant Eagle is making a name for itself in digital marketing with its “eOffers” electronic coupons, according to Dan Donovan, a Giant Eagle spokesman.
“We think Kickbuys will be a popular addition to the many ways Giant Eagle customers use digital tools to save in our stores,” he said.
Eligible brands include Kraft Natural Shredded Cheese, Oreo Cookies, Ragu Sauce, Oscar Mayer Deli Fresh Shaved Meats, Miracle Whip and Planters Nuts, according to Jeff Sellinger, co-founder and chief product officer of Shopkick.
“As the first grocery retailer to offer Kickbuys we are excited about the potential customer benefit that Shopkick brings Giant Eagle customers, particularly those who are already familiar with and use the mobile application,” said Donovan.
The app will help Kraft deepen consumer engagement. “We have always hoped that we could almost instantly reward consumers for buying our specific products at a grocery store,” said Ed Kaczmarek, Kraft's director of innovation.