NEW YORK — Supermarkets, a highly sought-after channel in the licensing world, have the freedom to be more creative than mass merchandisers, said speakers at the Licensing International Expo 2007, held here late last month. In discussing licenses for children's merchandise, toy industry executives said there are a number of licenses and products kids relate to that aren't represented at mass merchandisers. “Mass-market channel gatekeepers are stringent, but other kinds of retail channels ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.