AUSTIN, Texas — H-E-B has moved its annual Meal Maker Challenge to Pinterest.


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To enter the Meal Maker Challenge Pin to Win Sweepstakes, participants must pin the Pin to Win promotion image to any of their personal Pinterest boards. They will then be directed to the sweepstakes’ official Pinterest board and prompted to repin their five favorite recipes.

Grand prize and first prize winners will be chosen at random to receive H-E-B gift cards in $1,000 and $500 increments, respectively.

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The sweepstakes ties into a food blogging competition for which sweepstakes entrants select finalists with their pins. A new recipe incorporating an H-E-B-designated ConAgra product of the week will be submitted by 10 food bloggers each week of the competition. At the end of the pinning period, two finalist bloggers will faceoff at an in-person cooking competition.  

The use of Pinterest is something new for the ConAgra- and H-E-B-sponsored Meal Maker Challenge. Last year, the challenge was tied to Twitter, Facebook and a microsite linked to the H-E-B homepage.

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