SAINT JOSEPH, Mo. — Moving to a new area is always a stressful event, and most businesses recognize the importance of making a good first impression on new customers. So, being the first supermarket to greet a family to town and offer them free groceries as an incentive to visit a store can be a great way to generate loyalty as those customers begin establishing new shopping habits. Brad McAnally, store director for Hy-Vee here, explained that people who have recently moved to the ...

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