CHICAGO — IGA here said it has donated more than $265,000 to the Wounded Warrior Project as a result of its second annual IGA Exclusive Brand national marketing initiative that ran between Memorial Day and Labor Day — more than twice as much as the $120,000 it donated in 2011. Of the total, $171,000 came from IGA donating a portion of the proceeds from the ale of IGA water, hot-dog buns and hamburger buns in specially marketed WWP packaging; in addition, Kraft contributed ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.