MOUNTAIN VIEW, Calif. — Mir Aamir, the Safeway executive who led the creation of the retailer’s Just For U digital marketing platform, has joined as its chief financial officer and chief operating officer, the digital coupon firm said Thursday.


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Safeway earlier this week said it promoted Keith Colbourn to senior vice president of loyalty and analytics, but did not disclose Aamir’s departure.

Aamir had been with Safeway since 2005 and was named president of customer loyalty and digital technologies in 2011.

Read more: Safeway Names Aamir to New Loyalty Post

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