DAVE DAHL — A FORMER METH ADDICT who spent 15 years in and out of prison for armed robbery, burglary and other crimes — didn't exactly get a warm reception at his first vendor meeting with Fred Meyer Inc. In addition to his criminal background, his product was “Dave's Killer Bread” — which has an image of himself muscled up and long-haired on the front of the package. Fred Meyer turned him down. “They didn't like the whole idea of an ex-con pictured on the package of a loaf of bread,” ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.