DAVE DAHL — A FORMER METH ADDICT who spent 15 years in and out of prison for armed robbery, burglary and other crimes — didn't exactly get a warm reception at his first vendor meeting with Fred Meyer Inc. In addition to his criminal background, his product was “Dave's Killer Bread” — which has an image of himself muscled up and long-haired on the front of the package. Fred Meyer turned him down. “They didn't like the whole idea of an ex-con pictured on the package of a loaf of bread,” ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.