SMARTPHONE-WIELDING SHOPPERS HAVE been scanning bar codes of products in stores to capture pricing and other intelligence. Now they are increasingly scanning another code on packaging — quick response (QR) codes. The latest example of a CPG supplier displaying QR codes on products is Sun-Maid, Kingsburg, Calif., which last month started putting the two-dimensional bar codes on Sun-Maid raisin six-packs, as well as 24-ounce Sun-Maid raisin canisters. But instead of directing shoppers to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.