If Diane Dietz could have her way, she would be having face-to-face conversations with all of Safeway’s customers in all of its supermarkets every day, trying to learn how to make their lives easier. Obviously, Dietz, executive vice president and chief marketing officer at the Pleasanton, Calif.-based company, can’t physically be in all 1,650 locations, but through the use of technology, she is getting closer to approximating that experience. And she is succeeding in making ...

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