Kroger, Tesco Generate a Buzz By Michael Garry BOSTON — Millennials looking for information about products are more likely to consult peers than rely on experts, say researchers. Two major retailers — Cincinnati-based Kroger and U.K.-based Tesco — have been able to leverage this propensity of Millennials to follow their peers in marketing private-label products. Both have partnered with BzzAgent here to recruit brand advocates within the Millennial cohort to comment ...
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