SCHAUMBURG, Ill. —Digital marketing is a valuable tool in motivating consumers to consider MillerCoors brands while outside the retail environment, Mark Weslar, the brewer’s director of customer marketing, said at the Shopper Marketing Summit. As an example, MillerCoors sponsors sports trivia — branded “Cold Hard Facts” — on the ESPN app. The partnership has produced positive results. “We’ve seen off-the-charts engagement rather ...

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