LAS VEGAS — Wakefern Food Corp. is moving ahead cautiously but steadily with mobile marketing applications, a company executive said here last week during a general session at the 29th annual convention of the National Grocers Association. “You've got to listen to your customers and understand exactly what they want and what's important to them and then figure out how to make it happen,” explained Cheryl Williams, vice president of marketing for the Keasbey, N.J.-based cooperative. ...
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