The merchandising services personnel who toil at supermarkets every day are on the front lines of a massive and complex effort to ensure that shelf sets are accurate, promotions are in place and new products are properly cut in. Emerging disciplines on the planning side, such as shopper marketing and store-level planograms, are adding greatly to the intricacy of this task. There is a growing consciousness that merchandising work must be managed and tracked at a detailed level in order to ...
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