SHOPPER MARKETING GROUP IN WORKS ATLANTA — Coca-Cola North America is sponsoring the creation of a new Retail Commission on Shopper Marketing. The objective of the retail group will be to determine how to best leverage manufacturer insights to develop consumer-based marketing approaches. The retail participants have not been finalized. “The Retail Commission on Shopper Marketing will benefit the industry by facilitating the development of a consistent approach for the discipline of shopper ...
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