SKOKIE, Ill. — Peapod’s recent mobile ad campaign aimed at commuters caused a big spike in the use of the retailer’s shopping app. Over the past year, the online grocer saw a 50% increase in orders involving a smartphone or other mobile device. About 30% of all visits to Peapod.com involve a mobile device. The growth was driven in part by a 12-week campaign that began last October and combined advertising with mobile technology and mass transit. Working with a number ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.